The World's Strongest Man is an international Strongman event that is held each year. It is organized by Endeavor subsidiary IMG Event Management Company. The show airs in the US during summer, and in the UK towards the end of December. The competition is judged on the basis of finishing in the top three at the four to eight Giants Live events each year.The the current sponsor of the event is SBD Apparel. SBD Apparel is currently the event sponsor.
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